Mar 02 2020

Friends At Work and Crockford Management Establish Worldwide Partnership

Los Angeles-based Friends At Work (FAW) and London-based Crockford Management have partnered, joining forces to provide global management services to their clients. Friends At Work is helmed by founder/CEO Ty Stiklorius; Crockford by founder/veteran artist manager and CEO Paul Crockford.

“We are so happy to be partnering with Crockford Management,” said FAW president of management Adina Friedman in a statement announcing the partnership. “When I met Lily [Crockford, Paul’s daughter and a partner in Crockford Management], I realized we shared the same vision and was impressed by her experience with high-powered artists like Jessie J and Iggy Azalea. When it came time for us to find a partner on the other side of the Atlantic, I knew Crockford would be the perfect team to provide our clients the level of service to further set them up for global success.”

(from left to right): Barney Crockford, Jesse McNamara, Lily Crockford and Paul Crockford
Added Lily Crockford, “In a very competitive industry it’s hard to find people you both want to work with and trust. Crockford Management has always been an independent company and that hasn’t stopped us having global success. But partnering with other managers who share our values and drive can only further benefit our roster. Upon meeting Adina I knew instantly that this was the kind of team that we could build something special with.”

Established in 2015 by Stikorius, Friends At Work is a full-service firm managing music clients such as John LegendRaphael SaadiqLindsey Stirling and Rita Wilson. After nearly 30 years as a leading promoter in the U.K., Paul Crockford launched his eponymous firm, whose management team is supervised by Lily Crockford and Jesse McNamara.

Last year, Crockford Management teamed with Paradigm and Independent Talent to launch Coda ITG Sports. Representing football clients worldwide, Coda ITG Sports is headed by Barney Crockford.

– Gail Mitchell for Billboard